Ever looked at an old tattoo and wished for a magic eraser? PetSmart says, “Wish granted!” with its innovative tattoo redo contest. This campaign, part of the launch of their new Treats Rewards loyalty program, offers a creative solution for tattoo regret.
In partnership with Los Angeles-based Alium Tattoo Studio, PetSmart is inviting pet lovers who regret their ink to transform their tattoos into beautiful pet portraits. This opportunity not only helps rectify past tattoo blunders but also strengthens the bond between owners and their beloved pets.
Why Focus on Tattoos?
According to a recent survey by PetSmart, nearly half of all pet parents admit to having tattoo regrets. However, the survey also revealed that these same individuals rarely regret tattoos that celebrate their pets. Capitalizing on this insight, PetSmart’s contest turns regrettable ink into cherished art.
What Does the Contest Involve?
The contest, running through the end of April, is simple and heartfelt. Participants need to submit a photo of the tattoo they regret alongside a picture of their pet, who will inspire the new artwork. A select few will win a session with a skilled artist at Alium Tattoo Studio to cover up their old tattoos with a new design that commemorates their pet’s unconditional love.
Additional Perks
Winners of the contest will not only leave with a refreshed tattoo but also enjoy a two-night stay in Los Angeles, fully paid for by PetSmart. This reward underlines the company’s commitment to making this experience as pleasant and memorable as possible.
Moreover, for those already sporting pet tattoos they adore, PetSmart offers a chance to showcase their ink on the PetSmart Tattoo Redo website, boosting their status within the Treats Rewards program.
Eligibility and Participation
The contest is open to any legal resident of the U.S. over the age of 18. Tattoos eligible for the contest must be on visible areas like the arm, shoulder, or leg, and should be at least six months old.
With such a unique approach to addressing tattoo regrets, PetSmart not only enhances customer loyalty but also embeds itself further into the lives of pet owners, celebrating and immortalizing the special bond between humans and animals.
Final Thoughts
PetSmart’s tattoo redo contest is more than just a marketing strategy; it’s a thoughtful initiative that acknowledges the deep connections people have with their pets. It provides a solution for tattoo regret that is both creative and affectionate. As tattoos are permanent marks of our stories and loves, what better way to correct a past mistake than with a symbol of someone who gives us unconditional love — our pets?