McDonald’s, the fast-food giant, is set to launch a new spinoff restaurant called CosMc’s. This limited chain aims to capitalize on nostalgia by incorporating a space-themed, futuristic aesthetic inspired by the character “CosMc” from McDonald’s commercials in the late ’80s and early ’90s. With a unique personality of its own, CosMc’s will offer a small-format concept while retaining the DNA of McDonald’s. Fans eagerly await the official debut date, which is expected to be in early 2024.
What is CosMc’s?
CosMc’s is an exciting new venture from McDonald’s, introducing a spinoff restaurant concept with its own distinct personality. Christopher Kempczinski, McDonald’s CEO and president, described CosMc’s as a small-format restaurant that retains the core elements of McDonald’s while offering a unique experience. Drawing on nostalgia and the success of previous initiatives like adult Happy Meals and the reintroduction of beloved characters, CosMc’s aims to transport customers back to the space-themed era of the late ’80s and early ’90s.
The Character of CosMc
CosMc, the character that serves as the inspiration for the CosMc’s concept, was introduced in McDonald’s commercials and advertisements between 1986 and 1992. In a commercial titled “The Story of CosMc,” Ronald McDonald and Grimace stumble upon a strange object in McDonaldland. They encounter CosMc, an orange, round, and googly-eyed alien character wearing a chrome space suit with antennae on top of his head. CosMc explains that he popped in from outer space on a trade mission and engages in a series of trades to acquire a cheeseburger and fries. The character is known for his ability to fly using his space suit.
While it remains unclear if CosMc will make a return to the restaurants themselves, his presence will undoubtedly be felt in the theming and overall experience of CosMc’s.
Opening Date and Locations
Although an exact opening date for CosMc’s has not been announced, McDonald’s CEO Christopher Kempczinski stated that more information will be shared during the company’s Investor Day at the end of the year. As of now, the launch is expected to occur in early 2024. Initially, CosMc’s will be introduced in limited locations, with the first test location set to open in Bolingbrook, Illinois, in the Chicago suburbs.
The CosMc’s Menu
The CosMc’s menu promises a unique selection of beverages and food items, staying true to the restaurant’s nostalgic and space-themed concept. While specific details have not been officially released, a Chicago-area real estate investor, Iman Jalali, claims to have captured images of a menu board outside the upcoming CosMc’s location in Bolingbrook. The photos suggest a range of exciting offerings, including teas, lemonades, coffees, slushies, frappes, and signature fruit drinks called “Galactic Boosts.”
Some of the featured drinks mentioned in the photos include a Turmeric Spiced Latte, Churro Frappe, and Sour Cherry Energy Burst. These unique concoctions are likely to entice customers looking for an out-of-this-world taste experience. Additionally, the menu is said to bring back all-day breakfast options, such as the classic Egg McMuffin, Bacon McMuffin with Egg, and Sausage McMuffin with Egg. Traditional McFlurry flavors are also expected to make a comeback.
Please note that these menu items are based on leaked information and have not been confirmed by McDonald’s. The actual menu may vary.
The Unique Experience
CosMc’s aims to transport customers to a bygone era of space-themed nostalgia. The restaurant will feature theming and decor inspired by the character CosMc and the futuristic aesthetic of the late ’80s and early ’90s. With its small-format layout and unique personality, CosMc’s promises to provide a memorable dining experience for McDonald’s enthusiasts and those seeking a taste of the past.