Music pop sensation Justin Bieber has just made history by selling his impressive 291-song catalog to Hipgnosis Songs Capital, reportedly for a price tag of $200 million dollars. The sale includes all of Bieber’s six studio albums: My World 2.0, Under the Mistletoe, Believe, Purpose, Changes and Justice, as well as other projects such as My World and Journals. Among the hit singles included in this deal are “Baby”, “Boyfriend”, “What Do You Mean?”, “Sorry”, “Love Yourself”, “Yummy”, “Holy” and “Peaches”.
Founder of Hipgnosis Song Management Merck Mercuriadis expressed his excitement about the purchase stating that it ranks among the biggest deals ever made for an artist under age 70. At only 28 years old, Justin Bieber is one of a handful of artists who defined the streaming era which had a huge impact on reviving the entire music industry.
This acquisition gives Hipgnosis a 100% interest in profits made from Bieber’s writing and recording credits as well as neighboring rights, meaning any money generated from public playing of his songs in stores, restaurants and other places will now belong to them. In addition, Bieber’s recorded masters will continue to be owned by Universal Music Group in perpetuity.
Justin’s longtime manager Scooter Braun praised the monumental achievement saying that it reflects the magnitude of this deal emphasizing that this is only the beginning for Bieber’s greatness. Braun went on to thank everyone involved for being part of this incredible 15-year journey with Justin over these past years
The sale puts Justin Bieber in good company alongside other iconic musicians such Bob Dylan, Sting, Stevie Nicks, Bruce Springsteen and Neil Young who have recently sold their music catalogs as well. It is an exciting time for fans around the world eagerly anticipating what is next to come from their beloved artist. I’m not a Bieber fan myself, but I can’t hate on the man for getting a nice payday.
